Pune, November 1, 2026: Having transformed the humble dhoti into a symbol of pride, elegance and contemporary fashion across South India, Ramraj Cotton, one of India's most respected homegrown ethnic wear brands, is now ready to take its cultural legacy to newer horizons.
With 399 (EBOs) Exclusive Brand Outlets ,establishing its strong retail presence, Ramraj Cotton – Culture of India marks a historic milestone with the grand inauguration of its 400th exclusive showroom in Pune, Maharashtra, on November 1, 2026.
The landmark occasion will be graced by renowned actor, humanitarian and philanthropist Mr. Sonu Sood, as the Special Guest, in the presence of Mr. K.R. Nagarajan, Founder and Chairman of Ramraj Cotton, the visionary entrepreneur widely celebrated as India's Culturepreneur.
More than a retail expansion, the Pune launch represents an important step in Ramraj's ambition to take India's rich cultural heritage beyond regional boundaries and make traditional Indian attire a preferred choice for generations across the country.
A Legacy Rooted in Purpose and Cultural Pride
Founded in 1983 in Tirupur, Tamil Nadu, Ramraj Cotton began with a powerful vision. Having witnessed the hardships faced by traditional weavers, Mr. K.R. Nagarajan set out to build an enterprise that would provide dignified livelihoods while celebrating India's rich textile heritage. Over four decades, this vision has transformed Ramraj into one of South India's most trusted apparel brands, supporting thousands of weaver families.
A defining moment came when Mr. Nagarajan was denied entry into a five-star hotel for wearing a dhoti. Determined to restore dignity and pride to traditional Indian attire, he championed a cultural movement that transformed the dhoti into a symbol of confidence, elegance and contemporary style.
Today, Ramraj has evolved beyond dhotis into a comprehensive apparel brand offering premium wedding collections, silk dhotis, signature white shirts, fabrics, casual wear, innerwear, knitwear and children's clothing, seamlessly blending cultural heritage with modern consumer aspirations.
From South India to a Pan-Indian Cultural Identity
The 400th showroom in Pune marks a strategic milestone in Ramraj's journey towards national expansion. With Maharashtra's rich cultural heritage and Pune's blend of tradition and modernity, the city provides an ideal gateway for the brand to connect with consumers beyond its established southern markets.
Speaking on the occasion, Mr. K.R. Nagarajan, Founder and Chairman, Ramraj Cotton, said:
"When we started Ramraj in 1983, our dream was not merely to build a business, but to restore dignity to our weavers and pride in our traditional attire. What began as a small initiative has grown into a movement that celebrates Indian culture. Our 400th showroom in Pune is a proud milestone, but more importantly, it marks the beginning of a larger journey to take the culture of India to every corner of our nation and eventually to the world. We believe Indian culture has no regional boundaries, and every Indian should wear it with pride."
The landmark inauguration, graced by acclaimed actor and humanitarian Mr. Sonu Sood, celebrates the collective contributions of Ramraj's weavers, employees, business partners and loyal customers who have shaped its remarkable journey.
With its expanding retail footprint, diversified portfolio and commitment to Indian craftsmanship, Ramraj Cotton is poised to strengthen its national presence while aspiring to become a globally recognised Indian cultural brand.
Because Ramraj is not simply about what India wears. It is about the culture India carries, the traditions India preserves and the pride India represents.